About
THE VISIONARY
Welcome. I am Hanif Ibrahim, a digital creator and the Founder of Everett. Based in the creative hub of Tebet, South Jakarta, my journey is a continuous exploration of how visual aesthetics can seamlessly integrate with the dynamics of modern life.
THE PHILOSOPHY
“Organic, Intentional, and Driven by Design.” I believe that great content feels real while maintaining a high aesthetic standard. I don’t just promote a brand; I integrate it into an aspirational yet relatable lifestyle ecosystem.
When I’m not in the Everett studio or curating content, you can find me on the Padel court, scouting for the best coffee in South Jakarta, or planning the next big creative collaboration.
THE 9 PILLARS
Beyond the world of retail, I dedicate my digital platforms to serving as a curator for the modern individual. I believe that every city corner, every morning routine, and every product has a story worth telling with honesty and style. I’ve organized my storytelling into 9 core content pillars:
PALING & LAPAR: My active side—exploring urban wellness through Padel and recreational morning runs.
GEREGED & ISI HATI: An intimate curation of the art of dressing and the daily essentials (EDC) that define a persona.
INTIP, COPER, & TITIP: A visual guide to design-forward spaces, under-the-radar coffee spots, and curated staycation destinations.
BISIK & RAKIT: Sharing insights into the history of iconic brands and the collaborative creative process behind the scenes.
